Posted on 18 February 2011.
Fairfax Media Retain Leadership Positions
Fairfax Media Newspapers, Magazines and Online Platforms Retain Leadership Positions
Fairfax Media has strengthened its position as the country’s most influential media company with the number of New Zealanders being reached by its newspapers, magazines and online platforms increasing.
The latest Nielsen readership survey ending June 2007 for newspapers and magazines show Fairfax Media print publications are read by 2.7 million or 84.6%1 of New Zealanders aged 15 years+, an increase of 60,000 readers year on year.
The media company’s domestic online audience for Stuff.co.nz for the month of July 2007 averaged 821,704* unique browsers, a growth of 52.1% year on year, which out-strips the newspaper and magazine website category.
Group Sales and Marketing Manager of Fairfax Media, Sandra King, said it was the combined breadth and depth of the news and information vehicles it owned which gave the company its leadership position.
“The demand for news and information is higher than ever,” said King.
“However, people are sourcing content across the broad range of newspaper, magazine and online options. Through focusing on quality, relevance and integration, Fairfax Media has achieved leadership positions across all media.
“We are entrenching this by engaging the country’s best journalists, reporters and writers.”
Highlights for Fairfax Media publications in the latest readership survey were:
* The Sunday Star-Times retaining its position as the country’s leading Sunday newspaper with a readership of 566,000 10 years+. Three out of five people who read a Sunday, read the Sunday Star-Times.
* The combined readership of its three metropolitan newspapers – The Dominion Post, The Press and Waikato Times demonstrates strong community connection with over three quarters (76.1%) of those living in these metropolitan markets reading every week (15 years+).
* The combined average issue readership of the Auckland community newspaper group (10 papers) at 659,000 15 years+ is 76% higher than that of the next largest Auckland suburban group’s publications.
* Readership of The Independent Financial Review at 34,000 is up 13.3% compared the first reported result since Fairfax purchased the publication.
* The TV Guide continues its reign as New Zealand’s best selling weekly magazine and is read by 756,000 Kiwis 10 years+ each week.
* NZ House & Garden retaining its number one position as the country’s leading home and lifestyle publication with a readership of 645,000 10 years+.
* Cuisine, with a readership of 370,000 10 years+, remaining number one in the food and wine category.
* Fairfax Media’s new foray into e-editions is being welcomed by existing subscribers and opens the door for new audiences through services such as translation.
Released on behalf of Fairfax Media by Network PR, for further information please contact: Nicki Charles, Network PR, 09 306 5816, 021 424 518 email nicki.charles@networkpr.com
Result Highlights by Category:
Fairfax Metropolitan Dailies
Compared to the previous release, Fairfax Media’s metropolitan newspapers performed consistently. The Waikato Times recorded an average issue readership of 95,000 (+1.1%), The Dominion Post 245,000 (-0.8%) and The Press 221,000 (no change) based on all people 15 years+.
More than three quarters (76.1%) of those living in Wellington, Christchurch and Hamilton read a Fairfax Metropolitan Daily each week, and on a typical Wednesday more than half (52.3%) read a Fairfax Metropolitan Daily newspaper. In comparison, New Zealand’s Free-to-Air TV channels reach on average under a third (30.9%#) of people aged 15 years+ living in these regions during peak viewing on a Wednesday. Nationally TV News ratings are in decline. Based on the July-June period, ratings over the 6 to 7pm time slot have dropped -3.4%## (a percentage change of -11%) year on year for all people 15 years+.
Of the three metropolitans, Waikato Times was a stand out performer, growing readership by 4,000 or 4.4% year on year and achieving strong penetration into Hamilton, a growing and increasingly important market. The Press maintains its position as the most read daily newspaper in the South Island. Two thirds of Press readers purchase or subscribe to the paper and on average spend close to 60 minutes poring over their weekend edition.
The Dominion Post reaches 245,000 readers on a typical day and over the course of the week reaches 440,000 Kiwis or 74.6% of those living in Wellington city. The Dominion Post’s reader profile leads the country in terms of affluence and business decision makers, and this is reflected in the particularly strong readership of BusinessDay.
Fairfax Regional Dailies
Fairfax Media’s stable of six regional newspapers, Taranaki Daily News, Manawatu Standard, The Nelson Mail, The Marlborough Express, The Timaru Herald and The Southland Times, combine to a daily reach of 259,000 readers nationally or 53.8% of those living within their circulation area. All six papers recorded similar or increased readership compared to the previous release and the Taranaki Daily News holds the highest penetration reach of any Regional Daily Newspaper in New Zealand at 66.1%.
Fairfax Community Newspapers
Fairfax Media’s community newspapers continue to grow, reflecting the quality and relevance of content, and the support of local New Zealanders. Fairfax Media publishes 60+ community papers stretching from Cape Reinga to Invercargill and reaching 1.8 million New Zealanders 15 years+ every week (based on measured titles). Fairfax Media’s Auckland Suburban group achieved a year on year growth of 43,000 average issue readers to 659,000, and with the addition of the Rodney Times, this reach jumps further to an impressive 694,000 readers 15 years+ and 783,000 over the course of the week. Nearly two thirds (65.7%) of all Aucklanders aged 15 years+ are reading a Fairfax Suburban newspaper on a typical issue, significantly ahead of the competitive stable of Auckland titles, which continue to experience readership falls.
Other Fairfax Metropolitan community papers continue to maintain market dominance. Waikato’s Hamilton Press reported a readership increase year on year and remains the most read community newspaper in Hamilton city, Wellington’s Central Community Newspaper group (7 papers) reported a 4.2% growth year on year in average issue readers within their respective regions, and The Press’ Christchurch Mail reaches 138,000 or 46% of those living in Christchurch aged 15 years+ on a typical Wednesday.
Fairfax Sunday Newspapers
Sunday Star-Times, awarded best weekly newspaper at the Qantas Media Awards for the second consecutive year, recorded a national readership of 566,000 and its sister publication, Sunday News, New Zealand’s second most-read Sunday newspaper, achieved a readership of 367,000 10 years+. Of those New Zealanders who read a Sunday newspaper, 83% read a Fairfax Sunday and nearly two thirds (65.2%) of those readers are exclusive to Fairfax’s Sunday Star-Times and Sunday News on a typical Sunday. Fairfax Sunday Newspapers have been embarking on a significant product development strategy to enhance the Sunday reading experience and attract new readers. For Sunday Star-Times these include: the reintroduction of